Internet marketing companies
In the early years of my first business, Dust Bunnies of Hampton Roads, I relied on outside companies to create and manage my business website. I knew nothing about search engine optimization or online marketing. What I learned during that experience was that all internet marketing firms were not created equal. Some just took my money, while some did a fantastic job redesigning my site and getting my business page a the top of the search results.
Unfortunately, until you have worked with several firms, it can be hard to tell the difference. However, what all these firms had in common, were long contracts and high price tags. The long contracts kept me tied to their services even if I didn’t see results. I didn’t understand their process. When I asked for information about the services the answers were confusing and unclear.
Taking matters into my own hands
I was tired of the added expense that online marketing was costing me. I taught myself how to redesign my site, add additional functionality to existing pages and perform my own search engine optimization. The additional traffic and new services available on my business page have made 2017 our best year yet!
Reading books and professional articles on search optimization, and spending hours online creating new tools and content for my site gave me a new impression of digital marketing firms. They say “you don’t know what you don’t know,” and I knew nothing about website creation or marketing when we first went into business. One thing I did know was a successful business must have a website. It must be dynamic and professional. And most importantly, people need to be able to find it when they are looking for your products or services.
Affordable webdesign and optimization
Now I also know that what at one time seemed magical and mysterious and certainly too high tech for me to comprehend, is actually not that difficult at all. I have educated myself and used my site and my business as the ultimate test model for my skills.
I was also given the opportunity to work with another business owner and his website. He had a site in place, but it lacked in some areas of design and functionality. But mostly, it was a brand new site and it could not be found by any internet search. I had learned a lot about optimization and had certainly tweaked my own site. But, thanks to the fantastic firm we had been previously using for marketing, my site was already at the top of the search. My colleague’s new site on the other hand, didn’t even exist on page 20!
I worked his site and optimized for his highest targeted search phrase. His site went from non-existent to the top of page two in the search results for his targeted phrase in only four months! Of course page one is still the goal, but a year is a fair time estimate to go from new site with no ranking to the top of the search results, and I had been able to achieve it in 1/3 of the time!
Working with you and other small business owners
Now that I have seen behind the curtain and realize there is no smoke or mirrors involved in internet marketing, I want help other local businesses by offering affordable, freelance webdesign and optimization. The most cost effective marketing puts your business in front of people who want to buy your product or service. The internet has created the ultimate market-place for people to search for where they want to spend their money.
Don’t you want your product or service to be the first thing they see when they shop? If you don’t have a website for your business, I can design a custom site for you. If you have a site already but it’s not working for you, I can redesign your existing site and optimize it to be found quickly by people who are looking for exactly what you offer. No contracts. No high bills to pay. No big marketing firm. I could be your affordable freelancer!